#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
A Shifting Homeowners Insurance Market
A Business Finance Revolution
The Rise of Resale
It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
Demand for CDs Soars
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
Navigating the Future of Publishing
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders...
Top Trends to Keep an Eye on in 2024
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
10-minute video on TikTok from the Hilton group sees 86X more views than th...