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Occupy Wall Street: How News Publishers are Missing an Opportunity for New...

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test...

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones an...

Leveraging Advertising Expenditures in a Challenging Economic Environment

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter th...

The Interconnection of Facebook Fan Pages

Advertising Strategies for Targeting U.S. Hispanics

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

Spotify Makes a Splash among U.S. Early Adopters

Comscore Introduces Ad Metrix Social™ for Visibility into the Social Side o...

Planning for the Future of Media Planning?

Apple Quotes Comscore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

Let’s Talk iPhone

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Is Linkedin Becoming an Essential Resource for Job Seekers?

“You’ve Got to See It!”: What Social Media Marketers Can Learn from Broadwa...