#RIPGRPs: Evolving the Metrics That Move Us Forward
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The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights...
Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketp...
The daily deal industry is the new American West of the Internet. Stark differences in the geographic, demographic and advertising targets of Groupon and LivingSocial suggest that the sheer size and r...
Comscore Data on Apple iOS Featured at WWDC
Comscore Releases Inaugural Data from Total Universe Report
Creative is King When Targeting Millennials
Raised in the technology age (since the early 80s), Millennials have only known life with scores of cable channels, remote controls, and video games. In addition to these conveniences, younger Millenn...
6 Keys to Mobile Search Marketing Success
Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment
#RoyalWedding: The Role of Social Media in William and Kate’s Big Day
Comscore and Carnegie Mellon Join Forces for Social Media Analytics Case Co...
Battle of the Browsers: Impacting Search Share
Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?
The Journal of Advertising Research 50th Anniversary Edition
Q and A Search: Who, What, Where, When, Why and How
Oscar Efforts Successfully Court Younger Demographics Online
What’s My Comp Index?
Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines f...
Comscore Introduces Digital Analytix: Overcoming Pain Points with Digital D...