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To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

“It’s like Thunder, Lightning, Severe Weather is Frightening:” How Harsh We...

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year. With such astounding growth, it isn’t a surprise that the industry is buzzing about OTT and how it is impacting other...

Leveraging Digital Platforms to Drive Live Sports Tune-In

Delivering Impact: Advancing this Year’s Upfronts

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for...

Comscore Appoints Joseph R. Rostock as Chief Information Officer

Comscore Follow-Up Statement on Pending Legal Proceedings with Nielsen

Comscore Statement on Pending Legal Proceedings with Nielsen

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Mobile Matures as the Cross-Platform Era Emerges

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Reaching New TV Show Viewers with Precision

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics