Election Essentials

With the 2022 US midterm elections and political season already upon us, having the right insights to safely and effectively navigate the programmatic digital landscape is essential. From combating misinformation to ensuring privacy to accessing political audience segments based on voter insights, Comscore offers actionable approaches, solutions, and tools for political-minded advertisers to thrive in this space. ​

Make the right media decisions

Privacy-forward Programmatic Targeting

Leverage Comscore Predictive Audiences voter profile segments powered by L2 insights to reach audiences based on behaviors such as voting likelihood, political affiliation, candidate approval and where voters stand on polarizing issues like vaccination, immigration and climate change.

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Cross-platform Campaign Measurement

Comscore Campaign Ratings™ (CCR) unlocks the value of cross-platform political ad campaigns with insights into consumer behavior across platforms, including over-the-top (OTT) and connected device trends.

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Local TV Measurement

Use Comscore Advanced Audiences and key political segments in Comscore TV™ to identify high-value targets on local television and how to reach these key voters. 

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Custom Analytics

Comscore’s custom TV analytics and segments allow you to build and plan against political segments that fit your campaign needs. Our custom reports are built using voter registration files matched against TV and digital viewing.

Congressional District Ratings

Comscore Congressional District Ratings is a geography-based report that provides local television buyers and sellers with advanced political and demographic data on specific congressional districts, allowing them to better transact during key political seasons.