The State of Social Media
The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics and the first “digital natives”, no other provider has been able to undermine Facebook’s dominance.
The multi-platform reach of Social Media sites among UK Millennials in July 2016 was 97.6%, the highest in Europe. Analysing such a mature market helps build a comprehensive picture of 18–34s’ digital networking habits.
Some key findings:
MMX and Mobile Metrix can help you understand your target audience and their level of engagement. These metrics can be used to understand how your audience is consuming content, and how that compares to your competitors.
This report uses UKOM approved data.