Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Social Media Shines as Mobile Rises for Accommodation Content
A Travel Portal Renaissance
10-minute video on TikTok from the Hilton group sees 86X more views than th...
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
Prevalent during the height of the pandemic, are alternative accommodations...
Will travel’s comeback power through despite Delta variant?
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread...
Rediscovering Play with Danielle Hollander
Online Food and Grocery Ordering Fueling Retail Industry Growth
As We Approach Summer Season, U.S. Consumers Are Traveling Again
What the Recovery Looks Like in Hotels and Vacation Rentals