June 25, 2012

UK and France Most Engaged with Email Sites in Europe

Hélène Azevedo
Marketing Manager Europe
Over 278.5 million European computer users accessed Email sites for an average of 108 minutes per person during May 2012. The UK audience was most engaged, with an average user spending 225.6 minutes on sites like Hotmail and Yahoo! Mail. France was not far behind with an average of 201.9 minutes being spent on these sites per user. The Netherlands rounded up the top 3 engaged markets for Email sites in the region (175.3 minutes on average per user) followed very closely by Spain (174.4 minutes).

A look at the top Email sites in the UK showed Hotmail ranking first, attracting 18.5 million users in the month. Yahoo! Mail and Google's Gmail completed the top 3, with 13.4 million and 9.5 million users respectively.

Top European Markets for Email Sites by Average Minute per User

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