- February 24, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for January 2015

RESTON, VA, February 24, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the Comscore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.7 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
 January 2015
Total U.S. – Home and Work Locations
 Source: Comscore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

   Rank Property

Unique Visitors/Viewers

(000)
  Total Internet : Total Audience  255,849        
1 Google Sites 240,970   26 BuzzFeed.com 77,992
2 Yahoo Sites 221,061   27 Pinterest.com 75,828
3 Facebook 208,655   28 WebMD Health 74,322
4 AOL, Inc. 194,921   29 Conde Nast Digital 72,370
5 Amazon Sites 179,966   30 Viacom Digital 70,298
6 Microsoft Sites 172,339   31 Netflix.com 67,637
7 Mode Media (formerly Glam Media) 149,793   32 WordPress.com* 67,302
8 Comcast NBCUniversal 138,406   33 Scripps Networks Interactive Inc. 64,764
9 Apple Inc. 137,662   34 Answers.com Sites 64,748
10 CBS Interactive 135,992   35 Meredith Digital 64,402
11 eBay 122,083   36 Adobe Sites 63,514
12 Wikimedia Foundation Sites 117,350   37 Ask Network 63,405
13 Gannett Sites 116,273   38 Demand Media 61,608
14 Turner Digital 112,251   39 Vimeo 60,629
15 Linkedin 105,942   40 craigslist, inc. 60,054
16 Time Inc. Network (U.S) 96,631   41 Gawker Media 58,776
17 Twitter.com 95,085   42 Fox Sports Digital - Sporting News Media 58,346
18 ESPN 93,970   43 New York Times Digital 57,297
19 Weather Company, The 92,848   44 NFL Internet Group 57,081
20 Pandora.com 84,885   45 Fox News Digital Network 56,857
21 Hearst Corporation 84,601   46 Vox Media 56,633
22 SheKnows Media 83,996   47 iHeartMedia Digital 56,536
23 About 83,616   48 TripAdvisor Inc. 54,388
24 Wal-Mart 83,192   49 Disney Online 53,160
25 Yelp 78,286   50 YP Sites 52,885

 

Comscore Top 50 Properties (Desktop Only)
 January 2015
Total U.S. – Home and Work Locations
 Source: Comscore Media Metrix
Rank Property

Unique Visitors

(000)

   Rank Property

Unique Visitors

(000)
  Total Internet : Total Audience  230,604        
1 Google Sites 197,667   26 ESPN 35,300
2 Yahoo Sites 166,866   27 Pinterest.com 34,623
3 Microsoft Sites 150,533   28 SheKnows Media 34,371
4 Facebook 135,066   29 Conde Nast Digital 34,116
5 Amazon Sites 109,990   30 Demand Media 33,324
6 AOL, Inc. 106,542   31 WebMD Health 32,788
7 Mode Media (formerly Glam Media) 81,513   32 Dropbox Sites 31,950
8 CBS Interactive 72,916   33 Purch 30,170
9 Wikimedia Foundation Sites 70,515   34 TripAdvisor Inc. 29,680
10 eBay 68,461   35 Meredith Digital 29,253
11 Comcast NBCUniversal 66,926   36 New York Times Digital 29,219
12 Turner Digital 59,665   37 Answers.com Sites 28,741
13 Apple Inc. 58,456   38 Fox News Digital Network 28,091
14 Gannett Sites 51,882   39 Netflix.com 27,681
15 About 51,654   40 Ziff Davis Tech 27,558
16 Ask Network 50,137   41 IDG Network 27,350
17 Linkedin 44,386   42 Intuit 27,182
18 Time Inc. Network (U.S) 43,924   43 Verizon Communications Corporation 26,070
19 craigslist, inc. 43,476   44 Scripps Networks Interactive Inc. 25,328
20 Adobe Sites 41,808   45 Gawker Media 25,188
21 Wal-Mart 41,126   46 Vox Media 25,169
22 Hearst Corporation 40,943   47 Viacom Digital 24,478
23 Weather Company, The 40,079   48 YP Sites 24,350
24 Twitter.com 36,432   49 Target Corporation 23,331
25 Yelp 35,795   50 BBC Sites 23,060

 

Comscore Ad Focus Rankings (Desktop Only)
 January 2015
 Total U.S. – Home and Work Locations
 Source: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  230,604 100.0          
1 AddThis 222,073 96.3   1 Google Ad Network** 219,360 95.1
2 Taboola 198,392 86.0   2 Conversant (formerly ValueClick Networks)** 196,888 85.4
3 Google 192,138 83.3   3 Yahoo Audience Network** 196,318 85.1
4 Outbrain 169,162 73.4   4 Criteo** 187,574 81.3
5 Yahoo Sites 166,866 72.4   5 RadiumOne** 182,330 79.1
6 ShareThis 141,983 61.6   6 Advertising.com** 173,263 75.1
7 MSN 134,214 58.2   7 Collective Display** 165,880 71.9
8 Facebook.com 132,109 57.3   8 Burst Media** 164,487 71.3
9 YouTube.com 114,116 49.5   9 Exponential - Tribal Fusion** 162,873 70.6
10 AOL, Inc. 106,542 46.2   10 Gamut - Network** 153,271 66.5
11 Amazon.com* 92,715 40.2   11 Amobee** 134,319 58.2
12 Mode Media (formerly Glam Media) 81,513 35.3   12 Rocket Fuel** 134,147 58.2
13 Windows Live 64,198 27.8   13 SourceKnowledge Video Network** 125,361 54.4
14 5min Media Platform 59,362 25.7   14 TC Media Reach & Response Network** 115,846 50.2
15 Gannett Sites 51,882 22.5   15 Microsoft Media Network US** 108,256 46.9
16 About 51,654 22.4   16 Adroit Digital** 99,841 43.3
17 Ask Network 50,137 21.7   17 Media.net Contextual Ads** 86,431 37.5
18 Linkedin 44,386 19.2   18 AdBlade Network** 82,061 35.6
19 NBC News Digital 42,207 18.3   19 Undertone Networks** 79,784 34.6
20 Blogger 41,953 18.2   20 Specific Media** 78,214 33.9
21 Walmart.com 38,001 16.5    
22 CNN 36,905 16.0   Top DSP/SSP/Ad Exchange Entities
23 Twitter.com 36,432 15.8   1 Rubicon Project** 214,761 93.1
24 CBS News 36,431 15.8   2 Fulcrum5** 191,211 82.9
25 Yelp 35,795 15.5   3 OpenX** 155,181 67.3
26 ESPN 35,300 15.3   4 engage:BDR** 40,540 17.6
27 Weather Channel, The 35,294 15.3    
28 SheKnows Media 34,371 14.9  
29 IMDb 33,577 14.6  
30 Demand Media 33,324 14.5  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 72.4 percent of the 231 million desktop internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information on Media Metrix Multi-Platform:

About Comscore Media Metrix Multi-Platform
Comscore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.