Reach, Frequency and Beyond. Insights from Comscore and YouTube.
RESTON, VA, September 25, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in August 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 168.4 million unique viewers. Facebook ranked #2 with 88.9 million viewers, followed by Yahoo Sites with 48.3 million, Vimeo with 43.2 million and VEVO with 43 million.
Top U.S. Online Video* Content Properties Ranked by Unique Video ViewersAugust 2015Total U.S. – Desktop Computer, Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Total Unique Viewers (000)
Total Internet : Total Audience
Maker Studios Inc.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachBrightRoll Platform ranked #1 in video ad reach, serving ads to 36.7 percent of the total U.S. population in August. Google Sites came in second with 30.6 percent reach, followed by AOL, Inc. with 27.3 percent, LiveRail with 25.6 percent and Altitude Digital with 23.5 percent.
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. PopulationAugust 2015Total U.S. – Desktop Computer, Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
% Reach Total U.S. Population
SpotXchange Video Advertising Platform†
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe August 2015 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.2 million viewers. Disney/Maker Studios occupied the #2 spot with 37.7 million unique viewers, followed by QuizGroup with 31.5 million, BroadbandTV with 28.6 million and Machinima with 28.5 million.
Top YouTube Partner Channels Ranked by Unique Video ViewersAugust 2015Total U.S. – Desktop Computer, Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
VEVO @ YouTube
Disney/Maker Studios @ YouTube
QuizGroup @ YouTube
BroadbandTV @ YouTube
Machinima @ YouTube
Warner Music @ YouTube
UMG @ YouTube
ZEFR @ YouTube
SonyBMG @ YouTube
Zoomin.TV @ YouTube
For more information: Request a Demo of Video Metrix
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.