Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Paul is joined by Aimee Shackelford who comes from a family that bleeds motor oil. Her great uncles, the Famighetti Brothers, built sprint midget race cars in Los Angeles in the 1930s - 1960s.
Her latest company is GearOne Agency, a full-blown marketing agency specializing in automotive. Now she’s sitting down with Paul to talk about their favorite car movies and the power that these movies and their subject matter have to bring people together.
This episode covers: