Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
This week host Paul Dergarabedian is joined by Tim Sommerfeld, a veteran marketing executive and creative director responsible for creating award-winning advertising campaigns for television, motion pictures and digital entertainment.
His career as a motion picture executive includes stints at Walt Disney Pictures, Sony Entertainment, New Line Cinema and Global Road. At Summit Entertainment, he was part of the marketing team responsible for launching the “Now You See Me,” “Divergent” and “RED” franchises, plus six-time Academy Award winner “The Hurt Locker,” as well as all five films of the wildly successful “Twilight Saga”.
This episode covers: