Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Featuring: NBCUniversal Chief Revenue Officer and President of Local Sales - Frank Comerford
In our latest episode of TV Talks – NBCUniversal's Chief Revenue Officer and President of Local Sales Frank Comerford joins Comscore’s CEO Jon Carpenter live at the NAB Show 2023 to double click into audience behavior and the importance of local to the ad and media ecosystems.
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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