Reach, Frequency and Beyond. Insights from Comscore and YouTube.
In Part 1 of this special episode, Paul & Mike take on a topic so big it requires a sequel as they run through the highlights of an incredible week in Las Vegas while taking an in-depth look at each of the studio presentations, industry buzz and notable revelations that happened at the Super Bowl for movie theaters that is CinemaCon.
Comscore Movies platform provides robust tools and detailed analytics to industry professionals including leading cinema circuits and every major movie studio, mini-major...
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