#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
2024 State of Gaming Report
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestre...
Top 23 Insights of 2023
As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.
CinemaCon 2023 Recap - Part 2
CinemaCon 2023 Recap - Part 1
Special CinemaCon Edition - Optimism Gives Way to Confidence!
Paul & Mike are live from the CinemaCon's Tuesday Night Poolside Party to breakdown the first couple of days of a statement convention where the studios are bringing the goods.
Plumbers, Exorcists, Vampires & Mafia Mammas Oh My!
"The Super Mario Bros Movie" Powers Up Audiences at the Box Office & on Dig...
It is Level Up time at the box office!
A Super Mario Carcast