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What's The 'Open Rate' Of Your Social Content?

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Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

8 in 10 Turkish Internet Users Visit Sports Sites

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typ...

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...

Oppenheimer Consumer Conference 2013

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital...

New study finds that two-thirds of consumers who interacted with a Mobile R...

New study finds that the IAB's Mobile Rising Star ad formats are more likel...

New study finds nearly all consumers who interacted with IAB's Mobile Risin...

Asia Pacific Has Largest Daily Online Gaming Audience

IRCE State of Online Retail Presentation

Magid Abraham talks about advertising trends in web and mobile

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...