2025 State of Programmatic Report
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent Comscore study of consumers' receptivity to advertising in di...
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
Comscore Responds to IAB Open Letter
Recently, Comscore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. Comscore welcomes the objective outlined in the IA...
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
Firefox vs. Internet Explorer
Social Media Best Practices in the Chaos of Covid-19