#RIPGRPs: Evolving the Metrics That Move Us Forward
Meet the Global Team: Senior Account Manager, Laurel Dunne in London
Estée Lauder Drives Global Effciency and Sees Big Lifts in Social Engagemen...
WTF is Influence Anyway?
Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
AI Versus the Meme
Media and Advertising: The Past, Present and Future
The Changing State of Privacy
State of Retail
Meet the Global Team: Engineer, Deyan Yotsov in Budapest
WTF Is Influence?
Beyond the Headlines: Unpacking Common Narratives in Media and Advertising
How Do Content Creators Thrive in The 'New Normal': Insights from INTERACT