#RIPGRPs: Evolving the Metrics That Move Us Forward
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Our football audience playbook is your guide for scoring big this football season.
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates r...
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
Benefits of Impressions-Based Buying
Fast Facts: ‘Demure’, the keyword taking social media by storm
Comscore Social Incremental Audience
Validate LDA Compliance with Comscore Campaign Ratings Measurement
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight...
Consumable Partners with Comscore to Showcase Incremental Audience Reach
Comscore Social Insights helps retailers about their engagement levels
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
2024 State of Gen Z and the Future of Advertising
Shifting Budgets To Increase Delivery In Underexposed Markets