September 30, 2011 - comScore Whitepaper

The New iPhone Implications for the Operator Industry

Speaker: comScore, Inc.

What does the release of the next generation of iPhones mean for the U.S. mobile industry? In this report, we analyze the current mobile user landscape to see what is at stake for each of the players involved.

  • Sprint has been rumored to be the next carrier to host the iPhone. What sectors can Apple hope to reach with Sprint that might currently be under-served by Verizon and AT&T?
  • What does the entry of a third player mean for Verizon, which just recently joined AT&T in carrying the iPhone in February?
  • As the original carrier of the iPhone, does AT&T continue to hold any advantages over other carriers providing the iPhone?
  • This next release from Apple comes at a time when the Google Android platform has captured the largest share of the smartphone market in the U.S. What does Apple stand to gain with the new iPhone release?

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