#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
How To Solve Identity & Safeguard Privacy
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...
Home Sweet Digital Home
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Mobile commerce growth 'on fire'
Mobile commerce growth 'on fire': new Comscore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter.
Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
iOS App Users Skew Younger than Android Counterparts
The U.S. Mobile App Report
iPhone Users Earn Higher Income, Engage More on Apps than Android Users