#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
As Smart Speakers Evolve, So Do Consumers
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrew...
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Roku Leads OTT Streaming Devices in Household Market Share
Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles,...
Home Sweet Digital Home
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration