2024 State of Gaming Report
Comscore’s proprietary 2024 State of Gaming report offers a thorough analysis of the US gaming audience, landscape, and emerging trends. This report provides key insights and actionable... Read more
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence
The State of the Global Summer Box Office
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
As Smart Speakers Evolve, So Do Consumers
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrew...
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Roku Leads OTT Streaming Devices in Household Market Share
Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles,...
Home Sweet Digital Home
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration