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Convenience Leads as Top Reason for Purchasing on Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers sele...

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones an...