#RIPGRPs: Evolving the Metrics That Move Us Forward
The webinar “The State of Social 2025: India Edition” is now available. This session maps out India’s evolving social media landscape and offers insights into the incremental value... Read more
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
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Comscore and The Trade Desk Enable Precision CTV...
Achieving Greater Targeting Accuracy with ID-Free...
Comscore Helps FlexPoint Drive 23% Incremental...
2025 Holiday Audience Guide
Shifting Budgets To Increase Delivery In Underexposed Markets
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Social Media Shines as Mobile Rises for Accommodation Content
Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Consumer Trends to Know from ARF Shopper 2024
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning adver...
Comscore Campaign Ratings Local
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What are the most visited social media platforms among Gen Z?
Mobile Commerce Reaches New Heights