Audience Recommendations for Every Vertical
Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1
Who Is Watching Video on Their Mobile
Men More Difficult to Persuade with Advertising than Women
In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...
What Would Don Draper Do In A Digital World
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses
I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appea...
Great Expectations: How Advertising for Original Scripted TV Programming Wo...
The Click and Affiliate Marketing
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet
The Now is Time
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
Comscore Begins MRC Audit