Audience Recommendations for Every Vertical
The Comscore Data Passport - Second Half 2009
When Will Consumer Spending Start to Grow Again?
A Day in Boston at the Internet Retailer Conference
Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thur...
The Comscore Data Passport - First Half 2009
The 2008 Digital Year in Review
A Tipping Point for Online Coupons?
I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility o...
Who's Right?
Where is Webvan when you need them?
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
Spotted in Times Square...
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults