- October 14, 2013

2013 Japan Digital Future in Focus

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Comscore presents the 2013 Japan Digital Future in Focus, its report highlighting prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce.

Key insights from the 2013 Japan Digital Future in Focus (#FutureinFocus) report include:

  • With only 34% users below 35 years of age and twice the global average of users above 55 years, Japan’s online audience is more mature.
  • 54% of Japanese mobile users are above 45 years old, the highest among the Developed Markets.
  • Japanese online retail reach of 86% is amongst the highest in the world, ahead of the world average by 9%.
  • Japanese entertainment and online video sites are very popular and receive almost twice the APAC average for amount of time spent.
  • Twitter reaches more users than any other social network in Japan.
  • YouTube is the most popular Japanese entertainment site, but users spend 240% more time on NicoVideo as compared to YouTube in Japan.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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