Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Learn what makes online shoppers happy. In this presentation, Comscore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Presented by Susan Engleson, Senior Director at Comscore and David Sisco, Corporate Retail Segment Marketing Director at UPS, this presentation features the 2013 UPS Pulse of the Online Shopper - a report commissioned by UPS, and based on a Comscore survey of more than 3,000 U.S. online shoppers.
Topics covered in this presentation include:
* Which attributes of the online shopping experience customers care about most;* Areas in which customers would like to see process improvements, such as shipping and returns/exchanges; and* How mobile and social media can and should enhance the customer experience to ultimately drive sales.