Comscore Report - December 4, 2025

Consumer Goods: Movers & Shakers in the Digital Landscape, 2025

Senior Analyst, Marketing Content & Insights
Comscore

The consumer goods sector is undergoing a major shift as digital innovation reshapes how people shop and interact with brands.

This report uncovers top global players, zooms in on highlighted categories and provides insights into factors shaping the future of retail.

What’s inside:

Global top brands and disruptors, from multi-market giants to single-country leaders.
Emerging trends, including AI platforms as a new player in the consumer journey and the growing interest among Gen Z in local products.
The key role of social media in discovery, engagement and purchase, with peak seasonal examples: Black Friday and Diwali.

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