Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, Comscore VP of Marketing & Insights Andrew Lipsman and Comscore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
Some key takeaways from the webinar for marketers and publishers include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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