June 11, 2014 - Event: Echelon 2014, Singapore

Why Online Advertising, as a Business Model, is Not a Dirty Word

Speaker: Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.

Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investors’ lack of faith in its potential as a serious revenue opportunity.

In this presentation, Joe shares that the notion of startups not being able to monetise via online advertising might not hold true, especially when looking at data from Southeast Asia’s online trends.

Joe compares similar mid-sized markets like the Nordics, Latin America, Brazil, India and Russia, and does a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam.

Expect to get a better understanding on why online advertising is not a dirty word, as well as where Southeast Asia is in terms of online advertising as a serious potential business model and where it is headed towards.

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