- December 1, 2015

Career Resources

Jason Fieweger
Jason Fieweger
Manager, Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this December 2015 edition, the topic is "Career Resources".

Key Takeaways

  • Career Resource publishers are growing faster than the overall average, providing a growing audience across all generations.
    • Millennials spend the most time.
    • Generation X visits more often.
    • Boomers have the most growth.
  • Mobile job search has surpassed desktop job search. It provides not only a highly engaged Millennial audience, but also an even larger Gen X audience.
  • To reach Boomers, an audience that's typically difficult to find on digital, advertisers can use online Career Resources, where this generation's online presence is rapidly growing.

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