- February 1, 2015

Online Radio & Music Streaming

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this February 2015 edition, the topic is "Online Music Streaming".

How can YOU take advantage of Online Music Streaming?

  • Top online radio entities like Pandora provide a large and stable source of traffic, year round.
  • Narrowing in on local markets can help target your audience more effectively.
  • Emerging streaming sources are rapidly increasing on mobile devices.
  • Niche music sites offer extremely high levels of audience duplication across other streaming websites.