- February 1, 2015
Online Radio & Music Streaming
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this February 2015 edition, the topic is "Online Music Streaming".
How can YOU take advantage of Online Music Streaming?
- Top online radio entities like Pandora provide a large and stable source of traffic, year round.
- Narrowing in on local markets can help target your audience more effectively.
- Emerging streaming sources are rapidly increasing on mobile devices.
- Niche music sites offer extremely high levels of audience duplication across other streaming websites.