March 24, 2015 - comScore Whitepaper

Visa Checkout: The Right Choice for Online Retailers

Nathan Frederiksen
Visa Checkout - the right choice for retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. Thanks to changing cross-channel dynamics, the checkout experience is shifting as well.

This paper highlights three core components of a successful checkout experience, as discovered through research conducted by comScore:

  • Fast and easy checkout
  • A seamless experience
  • Having checkout options from a trusted brand

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