What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Understanding consumer digital behavior and competitor digital strategies has never been more important. In this presentation, Susan Engleson, head of Comscore's Insurance Practice, covers what insurers need to know about the rapidly-evolving digital landscape.
Some of the key milestones covered include:
- Mobile app usage exploded last year and became the majority of all digital media activity.
- The number of cord-cutters (mobile-only internet users) recently grew to exceed the number of PC-only internet users.
- The number of tablet users in the U.S. recently surpassed 100 million for the first time.