- November 17, 2016

Target Group Index Clickstream Launch

Speaker: Luciana Burger , Dora Câmara, Alejandro Fosk, Melissa Vogel

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Check out the material presented in the Media + event, in which we launched the first product of the global strategic alliance between Comscore and Kantar IBOPE in Latin America: Target Group Index Clickstream.

Some of the insights presented during the event:

  • People spend an average of 8:13 minutes consuming multimedia content on multiple platforms.
  • 48% of Internet users of entertainment sites watch TV and access the internet at the same time.
  • Among people who play sports, 37% access sports content through the desktop.