- October 1, 2016

Understanding Parents Online

Allan Lem
Senior Manager, Syndicated Client Insights
Rebecca Brown
Senior Manager, Syndicated Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this October 2016 edition, the topic is "Parenthood".

Key Takeaways

  • Parents represent a large audience on the internet (64.5 Million People).
  • Parents spend the majority of their time online accessing from Mobile (72% of total Digital time spent).
  • Mobile Apps are how parents navigate the mobile web.
  • Parents multi-task when viewing TV.
  • 94% of parents bought something online in the past six months.
  • Parents drive a yearly spike in Back to School & Holiday sales online.

Media Ratings

Understand audiences and their media consumption across TV, digital, and cross-platform.
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