Understanding Parents Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this October 2016 edition, the topic is "Parenthood".
- Parents represent a large audience on the internet (64.5 Million People).
- Parents spend the majority of their time online accessing from Mobile (72% of total Digital time spent).
- Mobile Apps are how parents navigate the mobile web.
- Parents multi-task when viewing TV.
- 94% of parents bought something online in the past six months.
- Parents drive a yearly spike in Back to School & Holiday sales online.