#RIPGRPs: Evolving the Metrics That Move Us Forward
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On...
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Interview with Poppy Harlow of CNN
While in New York for the NASDAQ Opening Bell Ceremony last week, I had the opportunity to sit down for an interview with CNNMoney.com reporter Poppy Harlow. We talked about everything from Google’s p...
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Online is the New Primetime
The Offline Impact of Online Advertising
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution