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Basketball Audience Playbook

Unpacking the Role of AI in Media Measurement

Improving campaign outcomes​ with privacy-centric, ID-Free targeting​

Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes ag...

Driving campaign efficiency ​with privacy-centric, ID-free targeting

Lowering cost per diagnosis (Dx)​ with privacy-centric, ID-free targeting​

Life is Local: Comscore at AWNY, NAB, and CIMM in New York

It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "S...

CIMM Summit 2024

Incremental Voters Reach

Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric

Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...

Football Audience Playbook

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

2024 Presidential Debate: Cross-Screen Performance

Will Gen Z Turn Out to Vote in 2024?

2024 State of Privacy in Advertising

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

Benefits of Impressions-Based Buying

Fast Facts: ‘Demure’, the keyword taking social media by storm