The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
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In this presentation, Chris Roberts, SVP Sales, OnDemand Everywhere sheds light on industry trends from every angle, including consumers’ technology usage and viewing habits, emerging revenue sources, and the revenue trajectories of electronic sell through (EST), transactional VOD, streaming, 4K UHD, Blu-ray Disc and DVD.