The State of Social Media
The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With Comscore offering free viewability measurement to media buyers and sellers, this presentation focuses on success metrics that provide a greater understanding of campaign performance, such as campaign reach and frequency, GRPs, in-target delivery and brand lift.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...
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