Event: Comscore Data Insight presentation - March 20, 2017

What's Cooking with Food Delivery?

Speaker: Gabriela Rodriguez & Dylan Nollner

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this February 2017 edition, the topic is food delivery.

Key Takeaways

Online Food Delivery services are being adopted quickly as they make it convenient for consumers to shop on mobile.
Food Delivery services are reaching 33% more people now than in December 2015.
The vast majority of Food Delivery visitors are using a mobile device.
Meal Kit services skew mostly toward Females and older audiences, while Restaurant Delivery skews more toward Male and Female Millennials.
Online Food Shoppers are 75% more likely to be influenced to purchase a product that was endorsed by a celebrity.
Competition is high among Meal Kit delivery services, and many are offering incentives to new customers who are presumably comparison shopping.

Multi-Platform Retail

Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.