- June 19, 2018

UKOM Insights - Online Gambling

With the World Cup kicking off last week, online gambling sites have geared up for a busy month. UKOM approved Comscore data shows that the online gambling category attracted 45% of all UK online adults in April 2018.

Topics covered in this report:

  • How many minutes do adults in the UK spend on online gambling sites?
  • Key insights into demographics and platform preferences. Which device was used the most to access online gambling sites? Which age group and gender reports the highest reach for the category?
  • An overview into whether William Hill, Ladbrokes, Ladbrokes Coral, Skybet, Gala Bingo, Paddy Power Betfair, or Bet365 took the number one spot as being the top online gambling site in the UK by number of unique visitor

Contact us today to learn more about this latest UKOM Insight piece.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

Request a demo