More Insights

My Hour with Jennifer Lindsay on The A-List

Last week, I spent some enjoyable time chatting with Jennifer Lindsay on Blogtalkradio. We covered a range of topics, including the history of Comscore, a review of our new panel-centric hybrid Media...

The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low inciden...