#RIPGRPs: Evolving the Metrics That Move Us Forward
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
2025 State of Programmatic Report
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Improving campaign outcomes with privacy-centric, ID-Free targeting
Driving campaign efficiency with privacy-centric, ID-free targeting
Lowering cost per diagnosis (Dx) with privacy-centric, ID-free targeting