#RIPGRPs: Evolving the Metrics That Move Us Forward
Increasing in-target delivery with Centro
Cost-efficiently improving automotive sales with Borgmeyer Marketing Group
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Kill Your Competition® (KYC), a local agency, showed an advertiser the advantages and benefits of using Comscore data to better target advanced audiences – and won the advertiser business as a result...
Why scale is crucial for reliable local market measurement
Oracle Data Cloud Names Comscore to Premier Data Provider Program
An Agreed-To Definition of an Influencer
What do Justin Bieber and former President Barack Obama have in common? These hunky (to their followers!) men each lost more than 2 million followers in Twitter’s recent purge of fake accounts.
Engaging Your Audience Breaking Through the Clutter of Social Media
From Viral to Tribal: The Next Frontier in Publishing
Bleacher Report Captures the Social Scene During March Madness With 155 Mil...
Never Underestimate the Influencer Impact
WAVE Sports Reaches 1 Billion Views in March
Influencers vs Wannabes: Our Tool Tells the Tale
Comscore offers new audience targeting to solve for programmatic TV challen...
How Melissa Brenner Makes the NBA the most Tech-Savvy League
Social Media's Female Perspective
Public vs Private: Brands on Instagram
Influencers in the Making: Influencer Discovery Awaits
March Madness Cinderella Story Begins Tonight