#RIPGRPs: Evolving the Metrics That Move Us Forward
Ad Targeting in the Age of Privacy
Local TV & Agency Sales Conference 2018
To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...
To better understand how advertising – and specifically, TV advertising – drives consumer behavior, Comscore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major a...
“It’s like Thunder, Lightning, Severe Weather is Frightening:” How Harsh We...
The 2018 Summer Box Office Sizzle: How the Summer Season Proved the Movie T...
What’s Old is New Again: The Renaissance of Contextual Targeting
For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt...
It’s Official: Retail Spending Is Shifting Earlier in the Holiday Season
When Linear TV and Digital Collide: The Rise of the Virtual MVPD
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...
The Future of CTV Advertising Panel
Leveraging Digital Platforms to Drive Live Sports Tune-In
Google Names Comscore to Measurement Partner Program
Disney Dukes It Out At Box Office And Boardroom
California Consumer Data Privacy Act, AB-375
State of OTT
Unlocking the Power of Location Data for Publishers
Delivering Impact: Advancing this Year’s Upfronts