Understanding today’s advanced Canadian audience with Plan Metrix
Take a peek at the depth and breadth of insights that Comscore Plan Metrix Multi-Platform offers marketers by matching consumers’ desktop and mobile behaviour with detailed information about their interests, attitudes and behaviour.
Download the presentation to learn how you can:
- Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
- Achieve better ROI by creating segments based on nearly 20,000 attributes
- Demonstrate the value of your property’s audiences and create competitive comparisons through a deep understanding of your audience’s total media consumption, attitudes and interests