- June 17, 2020

COVID-19 and its impact on Digital Media Consumption in India

Neha Singh
Neha Singh
Director, Syndicated Client Insights
Ramanujam Pobbisetty
Ramanujam Pobbisetty
Enterprise Sales Director

Consumers in India are fast adjusting to the new reality imposed on them by the pandemic. From work to entertainment, education to social events, activity is shifting online as the offline alternatives are impractical or severely curtailed. In this short webinar presentation, we summarise, and quantify, the most salient online behavioural trends.

In this presentation, we share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.

Specifically, we explore:

  • India’s shifting consumption trends across the digital landscape
  • Behavioural changes in news consumption
  • The impact of the pandemic on social networking consumption
  • And much more…

To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.

Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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