COVID-19 and its impact on Digital Media Consumption in India
Consumers in India are fast adjusting to the new reality imposed on them by the pandemic. From work to entertainment, education to social events, activity is shifting online as the offline alternatives are impractical or severely curtailed. In this short webinar presentation, we summarise, and quantify, the most salient online behavioural trends.
In this presentation, we share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.
Specifically, we explore:
- India’s shifting consumption trends across the digital landscape
- Behavioural changes in news consumption
- The impact of the pandemic on social networking consumption
- And much more…
To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.