Coffee with Comscore - Coronavirus pandemic and online behavioural shifts
As the coronavirus pandemic continues to spread around the globe, consumers everywhere are making significant changes to the way they interact with content and advertising across platforms.
We held a "Coffee with Comscore" session to share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.
The presentation explores:
- Shifting consumption trends across the digital landscape
- Behavioural changes in news consumption
- The impact of the pandemic on social networking consumption
- And much more…